The CEO of Weight Watchers Talks About Building a Digital Community
Applying Past Careers to Building a Digital Community
- Sima Sistani, CEO of Weight Watchers
- Sistani previously worked in social media for companies including eBay and Disney
- She is now using that experience to build a digital community for Weight Watchers
Weight Watchers has been around for over 50 years, helping people lose weight and live healthier lives. But in recent years, the company has been focused on building a strong digital presence, with its app and website that allow users to track their progress, find healthy recipes, and connect with other members.
Sima Sistani, the CEO of Weight Watchers, has been instrumental in this shift toward digital. She brings with her a wealth of experience in social media, having worked for companies like eBay and Disney. She understands the power of building a community online, and she believes it’s essential to the success of Weight Watchers.
The Importance of Community
According to Sistani, community is key to helping people achieve their weight loss goals. When people feel like they’re part of a group, they’re more likely to stick to their diet and exercise plans. They have a support system and accountability, which can be powerful motivators.
That’s why Weight Watchers is so focused on building a digital community. The company wants to create a space where members can connect with each other, share their stories, and offer encouragement. It’s not just about tracking points and calories – it’s about feeling like you’re part of something bigger than yourself.
Using Technology to Build a Community
Of course, building a digital community isn’t as simple as putting up a message board and calling it a day. Weight Watchers has invested heavily in its technology, creating a platform that’s easy to use and engages users. The app, for example, allows members to track their progress, connect with other users, and access a wealth of resources.
But it’s not just about the technology itself. Weight Watchers also employs a team of experts to curate content, engage with users, and moderate discussions. They’re there to provide guidance and support, making sure the community stays positive and productive.
Summarizing the Article
Sima Sistani, the CEO of Weight Watchers, has been using her past experience in social media to build a strong digital community for the company. Weight Watchers recognizes that community is essential to helping people achieve their weight loss goals, which is why they’ve invested heavily in creating a platform that’s easy to use and engages users. They also employ a team of experts to curate content, engage with users, and moderate discussions. By focusing on building a digital community, Weight Watchers is helping its members feel like they’re part of something bigger than themselves.
Original Article: https://www.wired.com/story/have-a-nice-future-podcast-9/