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Amazon Prime is considering adding a new, cheaper service with ads. The idea of an ad-supported tier is not new, but it could potentially disrupt the current subscription model. By offering a tier with ads, Amazon could entice more customers with a lower price point. Reports suggest that the ad-based tier could cost just $5 per month, half the price of the current Amazon Prime service.
It is currently unclear as to whether or not Amazon will keep the ad-free experience for current Prime members or if the new tier will replace the current subscription model altogether.
LinkedIn is taking a page out of Facebook’s book with the introduction of AI-powered advertising. LinkedIn Dynamic Ads will allow advertisers to personalize their ads based on LinkedIn data, such as job titles or other data points on a user’s profile. With this move, LinkedIn joins Facebook and Google in using AI to serve up personalized ads to users.
LinkedIn Dynamic Ads will roll out globally in the next few weeks, so advertisers can start taking advantage of this new tool soon.
According to reports, Facebook’s Oculus unit is working on a new pair of augmented reality glasses, code-named “Orion.” These glasses are expected to ship sometime between 2023 and 2025, and they will reportedly be able to handle both AR and VR experiences.
Google is also reportedly working on a similar product. While Google’s AR/VR project is not as far along as Facebook’s, it’s clear that the demand for face-based computing is on the rise.
Amazon Prime may soon offer a cheaper, ad-based tier, LinkedIn is introducing AI-powered advertising, and Facebook and Google are both reportedly working on augmented reality glasses. With all this buzz about new tech and advertising, the industry is certainly keeping us on our toes.Original Article: https://www.wired.com/story/the-reddit-app-war-is-getting-messy/
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