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Apple, the tech giant, is seeking the exclusive rights to the image of apples in Switzerland. They are expanding their global legal battle to include dozens of countries, and now they have turned their sights to Switzerland—the land of chocolates, cheese, and till now, free apple images.
You may wonder what the fuss is all about. After all, apple images are mostly used in Switzerland in the context of pictures of nutritious fruit, right? But as it turns out, Apple is already the owner of the trademark for the logo of its company name as well as an apple. So, to protect that brand, the company doesn’t want anyone else to use similar images or iconography with respect to their products.
Apple has already successfully sued other companies, like Woolworths in Australia, to prevent them from using apple images in their logos or marketing. So, it’s no wonder that they are hoping to do the same in Switzerland and other countries worldwide. They have filed a legal case against the Swiss Federal Institute of Intellectual Property, which is responsible for granting and enforcing trademark rights in Switzerland.
While this may seem like a minor issue, it could have a significant impact on Swiss businesses who use apple images in their branding or advertising. Apple claims that such usage could confuse or deceive customers, leading them to believe that there is a connection between Apple and the company using the image—thereby diluting the Apple brand.
While the outcome of the legal case is yet to be determined, one thing is for sure: Apple is not letting up on this issue anytime soon. So, if you’re a Swiss business using apple images in your branding, you may need to reconsider your marketing strategy or consult with your legal team to ensure that you don’t run afoul of Apple’s legal might.
Looks like Apple is taking a byte out of the Swiss apple industry—no pie for you!
Original Article: https://www.wired.com/story/apple-vs-apples-trademark-battle/
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